You Need to Get Your Localized Business Online Before the Competition Steals Your Customers

Are you tired of losing customers to the competition? Searching for a better and more effective way to attract new customers? Want to expose your localized business online to thousands of clients daily and more effectively than the costly yellow pages? Read on.

Brick and mortar businesses are primarily available to your local community. However, people are catching on to getting their localized business online…

  1. to use the global approach to build their local businesses.
  2. To scoop up customers before the competition does
  3. And with a little ingenuity add multiple streams of income that are not possible with an offline business.

Combine this with the increasing numbers of small localized business online, the convenience of the search engines, the number of households that use the internet on a daily basis, before you know it those bulky yellow pages books that are dropped on your doorstep will soon become clutter rather than a vehicle to drive potential customers to you business.

How much does a 2×4 ad in the yellow pages cost? How about a full page ad? Can the yellow pages do this:

  • Display your local business with no limits to size, including testimonials, or special offers?
  • Grab your potential customers attention and draw them into wanting to learn more?
  • PREsell your business through informative content that addresses as a need, concern, or pain and provide a solution?
  • Build credibility and trust to potential customers with informative valuable information?
  • Expose your business to thousands of visitors daily and provide you with a means to stay in touch with your potential customers through newsletters or e-zine articles?
  • Track the number of visitors that search for your business daily and monthly? Or even track repeat visitors? Very useful information
  • Give your business a competitive edge over the big boys?
  • Allow you to earn additional revenue through related products or on page advertising strategies?
  • Reach a global targeted market opening up possibilities for expansion?
  • let you add video, podcasts, or flowcharts?

Ask yourself how much that 2×4 ad costs? You can have your localized business online for less than the cost of a yellow pages ad and attract literally thousands of new customers growing your business by a modest 25%.

The days have passed when you needed to decide whether you wanted your localized business online. Now its a question of how to get your local business on the web. The new age of the internet makes it imperative for you to attract potential customers to your offline business before the completion scoops them away from you. More and more potential customers are searching localized business online rather than using the yellow pages. The Google gurus know this which is why they made changes to the search engines which include local businesses in your community or a community near you.

Guess What’s Happening Right Now

Someone in your neighborhood is searching for your product or service but they won’t find you. Another potential customer just got scooped up by the competition. All search engines put importance into localized business online. They realize the trend changes and know more people are searching online for local business. Stop and think about it! Have you ever done this? I have!

So, how do you do it? You can hire a professional web designer ( expect to pay $1500.00 and up depending on the features) or you can do it yourself. The main advantage to doing it yourself is the ability to easily add new content and build your localized business online through a proven process.

GoDaddy’s Website Tonight is an affordable alternative. The best choice if you need an all in one package for less than the cost of the yellow pages is Site Build Its localized business online.

What Not To Do

Too many localized business online sites miss a keypoint when building a website. They concentrate too much on themselves and not enough on their visitors. Truth is your visitors really don’t care about you. They need and want to know more about your product or service.

How many times have you visited a site and seen an about us page that focuses on the CEO, President, or Vice President of the company. Then they list special awards and degrees. How long they have been in business and cute pictures of their products and their crew. They may think this is interesting to their visitors BUT this approach is all Wrong – Fatal – Who Cares

It is effective to describe your business to its best advantage. More importantly its the content and information that you build about your businesses theme and what needs it fills. People use the internet for information, solutions, ways of simplifying their lives they don’t search for you.

What To Do

Your localized business online needs to be found by new clients using profitable searchable keywords. Your valuable content builds trust and reputation with the search engines that is relevant to your product or service. Particularity now that local searches are on the rise and Google knows it.

  1. Think about your localized business online from your customers shoes. What problems do you solve? What niche do you fill?
  2. What topics can you think of that are related to your niche?
  3. Write keyword focused content that PREsells your visitors and converts them into ready to do business customers.
  4. Your passion about your business and original content builds trust and deepens your relationship with your visitors.

Before Applying For a Bank Business Loan, Make a Good Business Plan

If you could be interested in starting a small business, then unless you can lay your hands on a copious source of prime hard cash, then you may possibly be thinking about looking into getting a bank business loan. There are many lenders that may be able to aid you obtain the vital business loan; these lenders have specialist start up business loans and are keen to start up new companies and have rates of interest that are designed for these sorts of start up business loans.

The specialist companies offering bank business loans will generally create a loan for the complete venture start up to encompass buying of land, bricks and mortar, stock and a stock register, equipment from the previous business owner, indispensable new hardware, and an adequate amount of working funds to last longer than short-term restrictions of workforce wages, repairs to hardware, company business cards, and some kind of company promotion proposal which may encompass a website making and promotion, etc.

Bank business loans may be helpful for starting up franchises ranging from two hundred and fifty thousand to a couple of million dollars, or existing corporations; the new business purchaser will require a credit worthiness rating of well over 600, a minimum deposit of one sixth of the total loan, and if possible some high-quality comprehension and former applicable experience with that kind of company.

Small business finance – Secured bank business loans Vs Unsecured bank business loans

If the above restrictions are met and the hopeful new company title-holder is keen to put up with a secured commercial mortgage, which as a rule means possibly releasing their personal residence as guarantee which the lending company can receive if the applicant fails to maintain their monthly commitment of the finance, then the desired small business finance should be reasonably easily obtainable; a satisfactorily planned commercial proposal, showing probable future sales (with some basis of market study to justify it) and a detailed predicted proposal of all credit and expenses for the next two or three years, would normally be a sufficient amount to get the requested business loan, if the concern is feasible.

Unsecured bank business loans for small business finance are a great deal more hard to obtain and may as you might expect be charged at a more obnoxious rate. Additionally the corporate proposal ought to be more detailed than intended for a secured commercial finance. A high-quality commercial proposal takes a good deal of work to develop, or else a wedge of cash if you manage to hire a business plan consultant to create it for you; it is extremely easy to become frustrated at this time of working to get the concern up and making money, as you possibly just would like to work the venture and start beginning to return the cash that you’ve fed into it; try not to be dejected and just attend to doing each thing that is vital to make a first-rate commercial design.

Beware using family members!

One of the most basic fundamentals for a flourishing business is the loyalty and know-how of the workers; lazy workers who are solely interested in justifying their personal requirements can rapidly develop into a lead weight to a company, particularly whilst starting a small business. Using relatives can pan out well if they are close members of the family and as fully motivated and loyal to the partnership as you. But do not trust kinsfolk outside of the close family circle  – uncles, nephews, cousins, nieces and aunties, etc; they may hope that they can demand extra things with you because you are a relative, and determine to steal from your pleasant nature; starting a small business might rapidly lead to beginning a big nightmare.

If you are living in the United States of America, whatever the kind of requested mortgage, take care that any regulations insisted on by the SBA (Small Business Administration), are respected and followed before asking for an SBA commercial finance. The SBA will come up with useful business loan tips and will be working together with the lending company; no final deal can happen without the sanction of the SBA.

In the United Kingdom, the British Chamber of Commerce produce a very nifty commercial start up pack which incorporates useful advice on business loan tips, corporate insurance, new expertise and telecommunications factors and most UK banks will commonly have a business specialist’s advice on the establishment and control of the concern. Several of the British banks have a good advice service on personnel factors – this can be slightly dear when just starting a small business, but very useful.

Business Startup the Easy Way? Franchises, MLM, and Existing Businesses

Potential entrepreneurs who aren’t sure what kind of business to start, but know they want to be on their own are often drawn to the idea of buying a ready-made business. Whether purchasing an existing business or buying into a franchise or multi-level marketing (MLM) program, the idea of having the operations portion of a business already laid out can be very attractive. Before you spend your startup cash on these options, there are a few things to consider about each.

Buying an Existing Business

The advantages of buying an existing business are obvious — cash flows should be immediately positive, receivables and inventory assets are already built-in, you start out with a developed customer base, and the brand should already be established in the industry and market. In addition, the actual operations of the business are likely set and you will usually gain a staff of knowledgeable employees who are able to handle the basics of the business. At least, if the business has been well-run, these advantages should come with the purchase price!

The primary disadvantage of purchasing an existing business is the upfront cost. Though you will save some startup costs in terms of time, cash, and energy over starting a business from scratch, purchasing a good existing business is likely to be expensive. In addition, there is a good chance that the business will have hidden issues that come to light after you close the deal, such as uncollectable receivables, worthless inventory, or well-disguised cash flow problems. It is critical that you thoroughly inspect every aspect of an existing business’s financials, and understand what you are looking for, before you commit to a purchase.

You are also inheriting any and all less obvious problems when you purchase an established business. Image and culture issues are often very difficult to overcome. If the business has a reputation for providing less-than-ideal customer service, simply throwing an “Under New Management” banner up may not entice customers to try the establishment again. Any internal issues with employees may be even more pronounced with the introduction of a new boss, and any changes you intend to make may well be met with severe resistance, especially if the staff members have been with the business for a long time.

Buying Into a Franchise

Franchise opportunities are available in just about every industry imaginable, from food service to mobile auto detailers, from specialty retail to hotels. In fact, over the past three years, the number of different franchise concepts has grown from 300 to over 2,500, including businesses in 75 different industries. A new franchise is opened in the U.S. every 8 minutes, and the average investment is around $250,000.

The advantages to buying a franchise are widely touted — you are buying into a proven business model. The corporation has established an overall business concept that has found success in other locations and usually provides franchise owners with the necessary (and required) supplies at a better discount than an independent dealer could get on their own. In addition, the corporation provides you detailed operations procedures, the name is regionally or nationally known, and some or all of the marketing collateral is provided. Sounds pretty good, but there are some important disadvantages to consider as well.

The initial franchise fees vary widely, from as little as a few thousand dollars for smaller, less profitable business opportunities to tens of thousands for well-known and established brands. This initial cost is not the end of your startup expenses, however, as you are generally responsible for purchasing all equipment, securing the location, and providing all the working capital (for supplies, employees, and other bills) yourself.

In addition, buying into a franchise typically includes committing a portion of your ongoing profits to the franchisor as well. The franchisor reserves the right to evaluate and recalculate your books at will to determine whether you are paying the right amount, an option that some of the bigger franchisors seem to be exploiting. Regardless, a significant portion of your profits are paid to the franchisor, a check that can get harder and harder to send off once you have run the business for a while.

When you commit to a franchise, you are bound to whatever requirements are included in your contract. Typically, these requirements include purchasing only from the approved vendors, even if you can find better prices or terms with others, using the standard operating procedures the franchisor provides, even if you see a better way to do things, and offering any franchise-wide promotions, such as premiums, discounts, or coupons that the franchisor selects. You have very little control over the day-to-day operations of a franchise, down to the uniforms your employees wear. While this can seem like a great advantage now, when you are unfamiliar with the operations of the business you are considering, in time you will know your industry inside and out, whether you go with a franchise or start from scratch. At some point many franchisees feel too constrained by the restrictions of the franchise setup.

The brand recognition and marketing assistance that come with a franchise agreement do not always live up to the hype, either. Obviously, some major franchises such as Subway, Hilton Hotels, and Stanley Steemer provide excellent national marketing campaigns through both television and print ads. But of the estimated 15,000 franchises currently available in the US, a very small percentage provide that kind of market reach. More typically, you are provided with an array of marketing collateral that includes print ad layouts and the like that you can use in your own marketing efforts.

Buying into a franchise can be a good choice if you have quite a bit of capital available and are looking for an opportunity that you can turn over to a hired manager for the day-to-day operations. The established processes and procedures reduce the ability of your employees to run amok, changing the operations as they see fit. The right franchise can provide excellent returns on your investment and can be the best choice if you are not looking to remain hands-on with your business.

Buying into MLMs

Multi-level marketing programs are not a new business model, though the monstrous growth of the internet has unleashed a horde of questionable opportunities. Most old-school MLMs, many of which are still available, are founded on the sales of actual physical product, such as Amway, Avon, or Pampered Chef. In these programs, you buy into the program through another representative and are supplied with a sample kit of available products. You host parties or otherwise set up your own customer base and keep a percentage of the sales. In most MLMs, the representatives above you in the levels are entitled to some lesser portion of your sales, all the way up to the actual owners of the MLM. Some programs limit the income for those above you to the initial buy-in, but either way, the one making the most money is the person at the top.

The advantages of MLM programs are the ease and lower cost of starting your own business, the flexibility of the work hours, and the marketing tools usually included with your buy-in. The more recent MLMs often provide an online “informational” product of questionable value, and those who buy in are expected to sell more of the MLM businesses, not the product itself. The product is there merely to make the business concept legal by offering a “legitimate” product. These get-rich-quick concepts usually include “your own website” already designed for which you pay a monthly maintenance fee. The idea is that you need only sell one or two of the business concept you bought to turn a profit. Often, these programs also provide marketing collateral in addition to the website, for a fee, such as colorful postcard-sized advertisements or lists of places to purchase classified ads.

The reality of either type of MLM program, legitimate or otherwise, is that the disadvantages and limited likelihood of success far outweigh the advantages. In both cases, your business’s growth and income potential are pretty limited. Most of the legitimate product-based companies now sell direct to consumers online at the corporate level. In some instances, a representative from the purchaser’s area gets a smaller percentage of those sales, but usually the representatives only earn on the products they sell themselves. Therefore, the online stores cut directly in to the independent reps market.

The popularity of ecommerce has also reduced the MLM market in general because people can simply search the internet to find what they are looking for rather than waiting for a representative to stop by or host an event. Of course, if what you are looking for is a simple, few hours per week method to earn extra cash, and one of the established MLM programs includes products you are interested in selling, this can be an excellent small business option. Just be sure to do your homework before committing your seed money!

The more recent and more questionable MLM opportunities often walk a thin line between legal and not — the US Federal Trade Commission oversees these programs and frequently passes judgment on whether new programs are legitimate or not. The factors that make a business opportunity illegal are charging large upfront fees, requiring large inventory purchases or high minimum orders, and directly paying “business owners” just for recruiting new members. For this reason, many of the internet-based MLM programs available offer those “information service” products that are not intended to be sold as actual products, but must be included to make the program pass the federal laugh test.

The reality of MLM programs is that most people who buy in never earn their investment back. The pitch always makes it sound easy to draw customers, as though simply posting a web page will provide endless sales leads. Actually, posting a web page without marketing it is like writing your ad copy on the back of your hand, then wearing a glove. If nobody sees it, it might as well not exist. Remember, too, that those “free websites” are provided to all the other purchasers hoping to get rich quick — exactly the same webpage is provided to everyone, with limited options for customizing it (such as adding your photo and contact info). If you are looking at these opportunities, search for the key words of the program you are considering, and check the first few hundred results. If the name is distinguishable, you will probably find dozens of sites selling that same program.

The best place to be in an MLM program is at the top. If you have a good idea for a product that could be distributed and marketed through an MLM, consider putting in the time and effort to start your own. If you choose to buy in to an existing MLM program, be prepared to sharpen your marketing skills across the board. Succeeding in an MLM is all about the marketing and networking, both of which require significant commitment on your part.

Conclusion

For those entrepreneurs who are thinking that purchasing an existing business or buying in to a franchise or MLM is the best route to independence, be sure you consider all your options before you commit. If you are looking at a particular industry or type of business, do your homework to determine whether starting the same type of business from scratch is feasible and whether you would be better off long-term doing it yourself. Also, ask a lot of questions about what you get for your money — if they tell you it comes with marketing find out exactly what that means. Talk to others who have bought into the same program and search the web for forums and blogs related to the opportunity you are considering.

One common aspect of each of these options — starting your own business or buying into a ready-made concept is that you, as the business owner, must still figure out and manage the business side of the equation yourself. That is, none of these options includes planning, financial management, or significant marketing training. These three areas are the keys to success for any and all businesses. It is up to you to learn and apply all you can about the business side of your venture, whether you develop the operations side on your own or pay someone else to provide it for you.